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Cartes and Vetaphone celebrate successful partnership

“It’s always a pleasure to work with a company like Cartes, where there is so much synergy with the Vetaphone business ethos," says Giuseppe Rossi.

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By: Greg Hrinya

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Enrica Lodi and Giuseppe Rossi

This year, Cartes and Vetaphone are celebrating 12 years of a partnership that continues to deliver high-quality products to customers. Established in 1970 as a supplier of bespoke label manufacturing technology, Cartes is still owned and managed by the Lodi family and is headquartered in Moglia, Italy.

According to Enrica Lodi, sales and marketing manager, “We have always specialized in the high value-added sector of the narrow web market and have a reputation for pioneering innovative solutions for the self-adhesive, linerless, roll to roll printing, finishing, and converting processes.” 

Today, the company’s workforce has more than 60 specialist technicians engaged in design and manufacture in its 12,000-square-meter facility in the Mantova Province, some 200 km southeast of Milan. Cartes’ highlights include a new factory in 2012, the R&D and launch of Jet D-Screen technology in 2019, and the opening of a branch facility in New Jersey in 2020.

One factor that has remained unchanged throughout is the company’s approach to R&D.  Enrica Lodi explains, “Many of our customers say they choose Cartes because we have a flexible mind – we are always prepared to customize and personalize our equipment to suit their requirements even if it breaks our production model – customers’ needs always come first here.”  

And it was this attention to detail that first brought Cartes into contact with Vetaphone back in 2012. Vetaphone is also a family-owned business with a reputation for customer-orientation that aligns well with that of Cartes.  Speaking for Vetaphone, Giuseppe Rossi, who is area sales manager for Italy, comments, “We understand that customer requirements can vary considerably and that a ‘one size fits all’ approach will not work, especially when dealing with a specialist manufacturer like Cartes.”

One of the linchpins of the close working partnership that has developed over the past 12 years is a mutual appreciation of each other’s attention to detail and adaptability.  This was clearly shown with Cartes’ desire to work with co-suppliers whose technology could be fully integrated with its own.  In Vetaphone’s case, this not only related to the corona treater but also the web cleaner. 

The two units, which are mounted adjacent to each other, can both be controlled from the same operator panel that itself can be fully integrated with the Cartes machine. “This is especially useful on machines where we have more than one corona treater, sometimes as many as three, all of which are at different positions in the line – being able to integrate them on one control panel is both more ergonomic for the operator and maximizes efficiency for the entire production line,” remarks Lodi.

Rossi adds, “From a supplier’s point of view, Cartes makes life straightforward because all its machines have the same 350mm working web width. By limiting one parameter, both companies can focus on maximizing efficiency and cost control. Vetaphone corona treaters can be specified with a variety of options to meet exact production requirements, but if we are always manufacturing to the same web width, we can offer cost-saving production benefits too.”

Cartes now manufactures and ships around 120 machines a year, which is likely to accelerate as the demand from the digital sector continues apace. “Our technology makes life easier for the operator, which in a global market that is experiencing a worrying level of skill shortage, highlights the need for more automation. This means more control integration and that is the strength of the Cartes/Vetaphone working arrangement,” Lodi adds.

The company’s current product portfolio includes technology for hot stamping, silk screen printing, digital embellishment, flexo printing and varnishing, flatbed and semi-rotary diecutting, and embossing.  In addition, Cartes offers its Laser technology for diecutting and converting. The single or dual 350W laser is suitable for paper or film, which, thanks to its RF power control and “cut on the fly” software, offers maximum performance across any shape or cut-through program. Known by Cartes as ILC (Invisible Laser Cutting), it allows dark printed labels to be diecut without a white edge.

Looking ahead, Lodi sees future investments targeted at increased automation on the production floor and a ramping up of output to meet growing demand from the markets of the US, Brazil, Chile and Argentina, across the Atlantic, and in France and Spain in Europe, while Japan remains a strong market for laser diecutting.

Summing up for Vetaphone, Rossi states, “It’s always a pleasure to work with a company like Cartes, where there is so much synergy with the Vetaphone business ethos. We have developed a strong cooperative partnership based on mutual trust and a joint desire for innovation and we look forward to playing a key part in their growth and future development.”

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